According to Korean media reports, during a press conference held on the 25th, Shift Up CEO Kim Hyung-Tae revealed that the development cycle for Project Eve is only two-thirds that of typical AAA games, with the development team and total costs being just one-third of the usual.

Shift Up emphasizes the importance of "development efficiency," leveraging artificial intelligence (AI) to effectively reduce costs and increase efficiency. However, this does not mean that players will notice the presence of AI in the final product. Kim explained, "This is a method for efficiently developing games in the mid-term when developers cannot engage in creative work and are forced to perform 'repetitive tasks.'"

In recent years, many developers have begun using AI to generate code and improve development efficiency. Kim pointed out that with this technology, every development process—from the conceptualization stage, creating prototype games in the pre-production phase, to the production phase involving large amounts of code and the post-production phase—can be optimized. This allows for the creation of high-quality games at low costs and their rapid release to the market.

Additionally, Kim emphasized that by adopting the publishing techniques and quality control support of "top game publishers," the quality of Project Eve has been significantly improved.